Project

Hackney Moves Festival

A culture-first campaign identity for Hackney Moves Festival, designed to connect community energy with clear event storytelling.

Brand
Events

Overview

Since 2022, we’ve worked closely with Hackney Moves to help shape the identity and creative direction of both the brand and the festival itself. What started as a running event has grown into something far bigger - a cultural moment that takes over Hackney for an entire weekend. From the atmosphere across the borough to the energy on the streets, Hackney Moves has become an event you genuinely can’t ignore.

The design

We helped develop the original Hackney Moves identity, creating a bold and energetic visual language inspired by movement, community and the culture surrounding modern running. More expressive and culturally connected than traditional race branding, it brings together striking typography and high-contrast graphics that work just as well online as they do on the streets. Since the initial launch, we’ve continued to evolve the brand year after year across a wide range of applications including medal design, finisher T-shirts, social media content, event signage, merchandise, campaign graphics, motion assets and race-day communications. Every element was designed to contribute to the overall atmosphere of the weekend and help create a recognisable identity that runners and spectators connect with beyond the race itself.

The impact

Hackney Moves has grown into one of London’s most recognisable running events, building a strong community and cultural identity that extends far beyond race day. The brand now feels embedded within the energy of Hackney itself - bringing together running, music, culture and community into a festival atmosphere that people actively want to be part of. Our ongoing creative partnership has helped the event maintain a consistent and evolving visual identity across every year of the festival, while continuing to keep the brand feeling fresh, relevant and instantly recognisable as it grows.