Clear answers before the work begins.

The exact scope depends on what the organisation needs, but it can include brand foundations, naming, tone of voice, logo design, typography, colour, imagery, graphic systems, guidelines and the priority templates needed for launch.

Yes. A refresh can preserve the recognition and equity that already exist while improving the parts that feel inconsistent, dated or difficult to use. We agree what should remain before developing what needs to change.

We test the system against the formats that matter to your organisation. That may include websites, social content, presentations, campaigns, packaging, signage or event environments, so the identity is useful beyond a launch document.

No. Knottfield is based in Guildford, Surrey, and works collaboratively with organisations across the globe. Projects can be managed through a practical mix of remote sessions and in-person meetings where useful.

Our core role is creative direction and design. We develop the campaign ideas, assets and systems your internal team, media agency or channel specialist needs. Paid media management can be arranged through trusted specialist partners where required.

Yes. We can strengthen how an established identity behaves across digital marketing without changing its foundations. Where the guidance is limited, we can define practical rules and templates that remain consistent with the wider brand.

Yes. We work on focused launches and campaign suites, as well as ongoing monthly creative partnerships. The right structure depends on the volume, channels and level of creative development required.

We normally begin with the brand assets, campaign objective, audience, messages, channel plan, specifications and approval process. Where strategy, copy, media or development is handled elsewhere, we coordinate the creative requirements with those teams.

Yes. We can retain the strongest content and brand elements while improving the story, hierarchy and consistency. We first identify what is working, what is missing and where the audience is likely to lose the thread.

Yes. Presentation design works best when structure and visuals are considered together. We can help organise supplied content, identify the main message and shape the sequence, while your team remains responsible for approving the factual and commercial detail.

We agree the most useful format around how the deck will be presented, edited and shared. The final handover can include editable files, reusable master layouts and any supporting assets needed by the team.

Yes. We can build a practical slide system around recurring content, with enough flexibility for different stories while protecting the brand, hierarchy and quality of everyday presentations.

The scope can include brochures, reports, maps, packaging, labels, point-of-sale, out-of-home, signage, exhibition graphics, gantries, medals, merchandise, apparel and other branded physical applications.

Yes. We prepare final artwork around confirmed supplier specifications and can coordinate with production partners as formats are developed. Early access to dimensions, materials, finishes and deadlines helps protect the design and reduce late changes.

Yes. We can extend an established identity into new physical formats, resolving the hierarchy and practical details needed for each application while keeping the work connected to the wider brand.

Yes. We establish a flexible visual approach that can scale from large environmental graphics to detailed objects. Each format is designed for its own viewing conditions, but recognition, colour, typography and information remain connected.

Design retainer is a common search term for this kind of relationship. We describe it as ongoing creative support because the emphasis is on becoming a useful extension of the team, with an agreed monthly workflow rather than a disconnected allocation of hours.

The scope can cover creative direction, campaigns, social content, paid ads, email, website assets, presentations, print, packaging and event materials. We agree the likely mix before starting and review it as priorities change.

We establish who supplies inputs, who approves work and how priorities are agreed. Planned activity is organised around a clear monthly rhythm, while the workflow retains enough flexibility for genuine changes in the marketing calendar.

Yes. A focused project can be a practical way to establish the working relationship and understand the brand before moving into ongoing support. There is no need to commit to a monthly arrangement before the fit and requirements are clear.