Project

Coole Swan

An ongoing creative partnership helping Coole Swan sharpen its challenger positioning across campaigns, social content, retail design, packaging and print.

Brand
Social
Print & Physical

Overview

Since 2020, we’ve partnered with Coole Swan as an ongoing creative extension of the brand, supporting everything from campaigns and social content to retail design, packaging and print. Together, we’ve helped shape a more contemporary and distinctive brand world that reinforces Coole Swan’s challenger positioning within the Irish cream category.

The design

We developed the “Irish Cream, But Better” campaign as a bold response to a category dominated by traditional competitors. It celebrates everything that makes Coole Swan different, from its iconic white bottle and blue-and-white palette to its playful voice and premium ingredients. We carried the idea through paid social, retail POS, Tesco activations, FSDUs, shelf talkers, neck tags and brand guidelines, giving the brand a cohesive and instantly recognisable presence wherever customers encounter it.

The impact

“Irish Cream, But Better” has become a creative north star for Coole Swan, helping the brand feel clearer and more recognisable in retail and online. Our ongoing partnership has also helped grow its social media following by over 50%, increasing engagement and visibility while keeping campaigns and everyday content consistent.

Client perspective

“They bring creativity, attention to detail and positive energy to every project. We genuinely couldn't imagine working with anyone else.”

Mary Sadlier CEO, Coole Swan